Companies with online platforms in social media, healthcare, finance, travel, hospitality, and education, have built business models, that enable the monetisation of data. Through the leveraging of proprietary technologies, network effects, and the exploitation of economies, of scale and scope. From the massive amounts of online users generating behavioural data.

The next stage in data monetisation will focus on leveraging devices as machines to harvest user data to create insights that can be deployed in -house or sold to third parties.