To deliver exemplary user experiences within the confines a chatbot requires not viewing data as just a by-product of the apps, but a critical feature that enables organisations to identify the goals of visitors to their platforms, apps and websites.

What are users’ goals, and how do you leverage chatbot data in a way that helps them take action, make decisions and achieve their goals?

A key success factor for chatbots and natural language user interfaces is how well they can support user needs in the conversational process seamlessly and efficiently.